October 6 2004, Las Vegas, USA: British Telecommunications plc (BT) (NYSE: BTY), a global IT and networking services company, is at Global Gaming Expo (G2E) in Las Vegas this week, to announce two key partnerships in the North American gaming sector. In addition BT will be showcasing its products and services at the show and putting the case why BT should partner gaming companies investing in the UK.
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Two partnerships – one with Switch Communications Group, which
will see BT develop a local networking hub in Las Vegas, and the other with
strategic gaming consultants, WhiteSand Consulting – will be announced at the
show.
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The partnerships will enable BT to provide local hosting
solutions, managed services and global networking services for Las Vegas-based
gaming companies as well as strategic consultancy services in partnership with
WhiteSand.
At the show, BT is also outlining its latest proposition and
supporting technologies for the US gaming industry, focusing on improving the
gaming customer experience and the gaming company’s operational effectiveness
through wireless technologies, such as Wi-Fi, security solutions and
network-centric IT communications.
Paul Harrison, vice president, BT Travel and Leisure North
America, said:
"BT has two clear messages for the US Bocoran Slot Gacor gaming
industry – that we are serious about the sector and that we have the
capabilities and the track record to support US gaming companies in their own
back-yard."
"By teaming up with local partners and applying our
wireless, security and networking solutions to transforming the customer
experience and business efficiency, we are confident that we will make a big
impact on the US gaming sector. As the global gaming market opens up, we also
look forward to teaming up with gaming companies entering the UK and across the
world."
His words were backed up by John Campbell, vice president, BT
Global Inward Investment:
"Whether it be in their home territory or partnering them
into the UK, BT can now offer a complete, secure, local and global networking
solution to major gaming companies. Exciting times lie ahead for the gaming
industry both in the US and overseas and we look forward to being a significant
player in the sector."
BT designs, develops and manages products and services to help
companies improve their ability to maintain and enhance relationships with
their customers in the digital networked economy. These include:
Secure
Wireless Technology Solutions
BT can provide a wide range of secure wireless technology
solutions, which will allow regular gaming customers, for example, to be
wirelessly ‘tracked’ from the airport to the hotel to the casino floor,
ensuring that they receive preferential treatments and information wherever
they go.
Specific products include BT’s Wi-Fi package which will enable
gaming venues to own-brand their Wi-Fi service with the assurance of a
continually monitored, managed service across all hotel and casino locations,
to ensure guests receive a reliable connection around the clock.
In addition, Radio Frequency (RFID)-enabled loyalty devices,
which use electronic tags to store identification information and a wireless
device to capture and transmit that data, will allow customers to buy gaming
credit, and issue and redeem gaming chips without the need for cash to change
hands on the gaming floor. Back office technology will also track chips to
prevent theft or fraud through its wireless technologies.
Such wireless technologies can also be used to improve
operational efficiencies among gaming company employees.
A Global Security Solution
As a trusted supplier to 18 of the UK’s top 20 financial
institutions, and with 60,000 traders in over 1,400 financial trading rooms
across 51 countries relying on BT's technologies to make rapid, critical
decisions under busy market conditions, BT has the security track record the
gaming industry requires.
BT offers a global security solution for the gaming industry,
with round-the-clock vulnerability alerts and intrusion detection giving secure
data exchange between all sites either locally or internationally.
Security will be further strengthened through
the buying of hosting space at Switch Communications Group’s Nevada NAP™ - a
site which offers complete resilience in a location away from the natural
disasters that can loom over many areas of the United States.
Global Networking
While being able to operate locally, BT also has the global
networking resources for companies looking to expand or link-up services
globally.
BT designs, develops and manages IT and communications systems
for large and small organisations, including 10,000 multi-site organisations
around the world and 25,000 multi-site companies in the UK.
BT is also fully committed to developing the UK’s 21st Century
Network (21CN) by 2008, which will enable gaming organisations to see all their
applications, whether it be video, mobility, data or voice services, run over
an Internet Protocol network, and offering a flexible, customer-centric gaming
experience defined by robust security, speed and ease of use.
UK Inward Investment
BT Global Inward Investment division provides a complete
investment package for gaming companies looking to invest in the UK.
The UK Department of Culture is planning to bring legislation
before Parliament, expected to become law in April 2005, which will see a
complete overhaul of the UK gaming industry. Multi-billion US$ investment is
expected to flow into UK casino development in the five years following
deregulation.
BT services include finding the right technology solutions
through to start-up support, all designed around the needs of modern
enterprises and the digital communications services on which modern global
commerce has become so dependent.
Organized by the American Gaming Association and Reed
Exhibitions, Global Gaming Expo (G2E) is the pre-eminent show for the
world-wide gaming-entertainment industry and takes place in Las Vegas, Nevada
between October 5 and 7 2004. Up to 15,000 delegates and 650 exhibiting
companies are expected to attend. BT can be found at Booth 6355 for the
duration of the show.
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