My friend Eddy runs a men’s fashion store on Coney Island Avenue, Brooklyn. Last week he called me up to ask what exactly Social Media Marketing was and whether he could benefit from it. He had read about Social Media Marketing over the internet but said he couldn’t understand most of it. So for other “Eddy’s” out there, I’ve written a short white paper on business social media marketing – what it is and what it isn’t:
I guess we all know what Facebook and Twitter is. If you don’t
then you might want to get yourself a user account on either or (preferably)
both of them, use the account actively for a month or two and then come back to
this page. Unless you have firsthand knowledge on how Facebook or Twitter work,
this white paper on Social Media Marketing might or might not make much sense
to you.
Signing up to Facebook or Twitter is as easy as eating an
apple pie. Visit http://www.facebook.com/, and fill out that tiny form with
your correct details and click the “sign up” button. That’s it, you’re done.
Next, you might want to search for your friends on Facebook by entering a name
in the Facebook search box. If you find a friend, simply follow the easy
instructions that Facebook displays. You’ll be a real pro before the evening
ends. We are here to provide you facebook marketing Service.
Signing up to Twitter or locating friends on Twitter is just
as simple. Simply visit http://twitter.com/ and click on the “Let me in” link.
A tiny form appears. Fill it in with your correct details (Otherwise friends
might not be able to find you), and you’re done. While at Twitter, you might
want to check out this link - http://business.twitter.com/twitter101/.
So what is Social Media Marketing and b2b social media
marketing?
In very simple terms, instead of the traditional approach of
targeting the search engines, we target social networking websites. The logic
is simple; social networking site is where the people are and it is the people
who are the target for any small business consulting marketing campaign. So
instead of targeting people who use the search engines, we target people who
have “gathered” themselves at Social Networking sites. The process is similar
to targeting people who are attending a trade fair or convention. The idea is
to be where your customers are.
How do we target people at a social networking site?
Theoretically, it’s supposed to work this way: A media
representative who already has an old account on the social networking website
you wish to target, posts a comment (usually with a link to your product
website or a Facebook page). The comment would say something to the effect that
he (or she) just used one of your products and found the results. The words
used are very carefully selected so as to obtain maximum response from his (or
her) friends on the website, some of whom might click on the link within the comment
and check out the product site and hopefully even make a purchase or two. More
about Watch Flic
Even if no purchases are made, the brand, product or service
receives publicity. If your media representative has 50 friends, then 50
friends will have had the opportunity to read and respond to it. Now let us
assume that 10% i.e. 5 friends actually respond and that these 5 friends in
turn have an average of 25 friends each. Potentially 680 people might have now
have read the first comment as well as the responses. (i.e. 50 + 5 + (25 x 25
)) With each additional comment, an ever increasing number of people read about
the product, brand or service. Thus, the potential for driving traffic to your
product or company website is enormous with the help of social media marketing
Facebook.
Social Media Marketing: What it isn’t
Inexpensive:
Social media marketing requires a large number of people to
monitor the responses, post counter responses and so on. Each response has to
be carefully drafted. Social media marketing is a time intensive process that
requires daily monitoring.
Fast:
Social media marketing or social media advertising is awfully
slow. People don’t always respond to a comment. Sometimes it might take days
before a single comment is received. You have to create readable content,
participate in many communities, and carefully proceed incrementally.
Easy
Social media marketing is awfully complicated. There are
dozens of large social media sites. Also, because you have no control over the
responses, you could very easily lose control over the outcome. Negative
comments or abuse can totally destroy a campaign and even cause massive damage
to the brand.
Also, remember that social media marketing is not about the
social media sites themselves, it more about a marketing strategy to make your
company or service more human-oriented and less like a massive machine. It’s
about humanizing the brand, company or service.
If the users on the social networking site (who might also be
your customers), feel that your company is human-friendly and actually cares
about them, they’ll want to be part of your company or service by utilizing it.
Instant brand Nirvana
Social media marketing services is not a short term fix. To
really benefit from it, there has to be a commitment ranging from 8 months to a
year. The strategy involves first listening to what’s being said about your
business or brand and then building trust with your customers by a willingness
to listen. In fact, social media marketing is more of a process than a
campaign.
Quick fix
If your company or service has recently been pulverized by bad
publicity, no social media marketing can fix that. Any attempt at social media
marketing and retail consulting services when public sentiment is against the
company, will backfire horribly.
Web : https://watchflic.com/
Social links :
https://huduma.social/posts/104492
https://zenwriting.net/ocj6sabd5a
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