Mangas Captial Gaming (MCG), which is the majority owner of Togel has announced that they have now acquired Expekt’s sports betting and gaming operations. After a long series of discussions and negotiations it is believed that Expekt.com eventually agreed to sell for between €110m and €125m.
Expekt is a Malta based operation that has caught the eye by many
in the online gambling industry. They provide sports betting services for over
20 countries across Europe. Their presence has been especially felt in Eastern
Europe. They have established themselves as a well known brand that clients can
safely place bets at. Many pundits feel that Expekt will form a fitting
relationship with Betclick. Betclick is also a Malta based operation but is
mainly concentrated on the French market.
In 1999 Christian Haupt and Conny Cesar founded what we now know
as Expekt. These two also own casino and poker software operation Tain but it
is understood that this company was not involved in the deal. It is also
believed that their retail stores in Germany and Austria are not part of the
deal either.
Mangas Captial Gaming will be buying the Expekt sportsbook
backend as well as their marketing functions and customer base. It is expected
that the current management team at Expekt, including their CEO Per Widerstrom
will be retained. It is unclear at the present time as to whether there will be
any redundancies among the rest of the staff currently working at Expekt.
MCG bought 75% of Betclick.com last May for an undisclosed fee.
They are also rumoured to be in talks with Nordicbet in regards to a possible
acquisition of their operation. In times of economic uncertainty it seems as
though the team at MCG are going from strength to strength. This also means
that other, struggling operations may see this as a perfect time to sell.
MCG is an offshoot of Mangas Captial Entertainment which was
founded by Stephane Courbit who is the former head of Edemol France. We
understand that MCG is partially bankrolled by the owners of the Monte Carlo
Casino. The Societe des Bains de Mer (SBM) bought around about 50% of MCG last
December for a deal thought to be worth about €100m. Sources close to SBM have revealed that they have known for
quite a while that SBM have been looking for an avenue to get into the online
gambling market. If recent success is any indicator, they look like they have
made an intelligent decision.
An industry source has revealed that this latest Expekt deal made
by MCG will not be the last. It is believed that they have more than €100m left in their investment pool
for further acquisitions. The exact words the source used were “They are
looking at other deals. The investment fund is well north of €100m. They have plenty more in the tank.”
It looks like exciting times over at MCG at the moment as they look to extend
their presence all across Europe and increase their market share. Only time
will tell if they can capitalise on their large amount of investment funds to
acquire more online gambling operations.
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